Directors Research

Marc Klasfeld
• Marc Klasfeld is an American music video director.

• He has directed over two hundred music videos for artists such as Katy Perry, the Foo Fighters and Avril Lavigne.
• He has had many MTV awards and nominations.
• He has also written and directed commercials, independent films and documentaries.
• Some of his best known commercial work are Avril Lavigne’s Cannon campaigns and Smirnoff’s Green Tea Partay viral video.
• His first independent film debuted at Tribeca Film Festival. It was The L.A Riot Spectacular.
• He has also directed episodic television the HBO series “Oz”.
• He is the founder of Rockhard production company.

Marc Klasfeld as a director interests me because of his style of telling a story or conveying a message about the artist to the audience. He does this to make the artist seem ordinary like the average audience member however, at the same time he allows their talent to shine through. This matches with Dyer’s theory of the two paradoxes in his article “Stardom”. He said that the star image is based on two paradoxes. The first being that the star must be simultaneously ordinary and extraordinary for the consumer. This is shown in Katy Perry’s music video, “This Friday Night”. It portrays the average American teenage Friday night and fun and exciting it is whilst making it slightly wacky with the idea of imaginations from people within the video and giving the video a slightly surreal look to it and thus portraying Katy Perry as ordinary and simultaneously extraordinary.
The information I found was taken from:
http://en.wikipedia.org/wiki/Marc_Klasfeld